As recently reported in Techcrunch, Business Insider, and Quartz harbor is an LA-based startup tackling global problems. We think that technology can help keep homes and families safe from everything: Earthquakes, Hurricanes, even House Fires. If you like working with a tightly-knit group of proven entrepreneurs and technologists, and you love creatively solving massive problems, come join us.

About the Role:
We have the ability to disrupt an entire industry and become a brand that's changing the world – advanced tech, leading platforms, beautifully designed app and products, a genuine passion to make people safer, and a loyal group of evangelists who believe in our mission.

You'll be working with a nimble marketing team tasked with building strategies and successful marketing systems from the ground up. We're building as we go - and we're doing it quickly. As a member of the team, you'll be exposed to what it takes to develop a great company, work with engineers and product managers, and discover how to thrive in a startup environment.

We're looking for a highly creative, versatile, jack-of-all-trades digital content guru who knows what's needed to get the job done. You'll help craft harbor's brand and develop content to tell our story in the best ways. You'll have the freedom to test, experiment, and push the boundaries to understand what works and what doesn't.

As a member of the Marketing team, You Will

  • Manage content across social media:
    • Manage posting, engaging, and scheduling creative content within the platform while ensuring they are within the necessary social requirements.
    • Evolve and deliver our engagement and content strategy across multiple platforms, with success measured in terms of community growth and engagement.
    • Research new trends and features across platforms and monitor competitor activity.
    • Review analytics reports extrapolating insights and key learnings that can pivot creative strategies/concepts in real-time.
    • Use social listening and analytic platforms to glean insights and recommend strategies that support campaign goals.
    • Act as the final checkpoint before copy and content are published, actively engaging in quality assurance and flagging necessary edits.
    • Monitor and moderate comments on social media posts.
  • Develop engaging content:
    • Be the team’s copywriter for the website and social channels.
    • Write relevant, informational articles, guides, and journals based on SEO best practices.
    • Develop the SEO strategy including leveraging owned/borrowed content to generate increased web traffic, analyzing websites for improvements, and applying in-depth knowledge of keyword research.
    • Work with the Marketing Manager to map out the digital content we need to tell a compelling story to the world
    • Work with the wider Marketing team to storyboard and script this content, in line with our brand values
    • Play a lead role in the capture, editing, and delivery of this content (including video)
  • Research Disaster Preparedness:
    • In-depth content research and writing for harbor’s proprietary emergency management learning modules.
    • Identify and disseminate knowledge and experiences as well as lessons learned using Health Promotion strategies.
    • QA the content for tone, voice, and readability.
    • Product (physical) research and vetting, organizing in-app and in-shop.
  • Manage stakeholders to ensure work is completed in a timely manner

Skills & Qualifications

  • Bachelor’s degree in marketing, data analytics, or public health preferred, but not required.
  • 3-5 years of education or work experience at a startup, managing social media for a tech brand, and/or in a public health field.
  • Exceptional research and organizational skills.
  • Strong, proven copywriting and conceptual thinking abilities.
  • Professional-level knowledge of social media trends and platforms.
  • Highly detail-oriented.
  • Excellent time management.
  • The ability to excel in a fast-paced, start-up environment.
  • Strong level of independence and efficiency.

About harbor

We’re witnessing a new normal. Disasters have evolved from out-of-place to commonplace. Wildfires, hurricanes and pandemics are part of our everyday lives. And they feel closer, too: disaster vibrates in your pocket. We have a new mindset. We’re starting to wonder, “What will happen today?” But we’re not yet taking action to prepare.

For us, preparation is not about “guns and bunkers” survivalists, but about forming healthy habits; think Duolingo, but harbor keeps your home and family safe from the next Earthquake or Hurricane.

We are reimagining emergency readiness, bringing "household wellness" to American families by helping people increase their safety and preparedness in the face of the unexpected. Our forthcoming app and readiness platform will provide a simple, relatable way to assess and develop preparedness and gain peace-of-mind. By curating expert advice and personalizing, automating, and gamifying key aspects of home safety, harbor aims to make getting ready for the unexpected a fun and easy part of everyday habits.

harbor launched at a time when Americans are experiencing the acute impacts of climate change and other disruptions, including an increased frequency and severity of disasters such as wildfires, hurricanes, storms and drought. In 2019 alone, the U.S. experienced an historic 14 "billion-dollar" climate events. Between 2014 and 2019, 97 percent of Americans were affected by some kind of natural disaster, yet only 2 percent were prepared for these types of events. Beyond wildfires and hurricanes, every second in the U.S. there is a house fire, and 60% of home fire deaths involve missing or malfunctioning smoke detectors. The pandemic's impact on our lives has only reinforced how ill-prepared Americans are.

An app that will save your life? Pretty cool.